Intuit
Designing for Delight in Product Management

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Intuit Tech Stories:
Designing for Delight in Product Management

How do the best product managers build ideal solutions for their customers’ pain points? At Intuit, we’ve crafted the Design for Delight (D4D) and Customer-Driven Innovation (CDI) principles to center customer empathy to build the best solutions for our customers’ most pressing problems. Customer-Driven Innovation is the lens through which we make decisions on what to pursue, and Design for Delight is our framework for determining how to pursue it. Hear about how we apply the D4D and CDI mindsets in products such as TurboTax, QuickBooks, and our AI platform.

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Intuit Tech Stories is an online event series that invites attendees to experience Intuit’s cutting-edge technologies and show how they are used to power prosperity around the world. Intuit’s skilled technology leaders will take participants in-depth in topics that will help you learn, grow, and hone your craft.

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